Take this Exam: Marketing Principles | Zestly

Question 1

What is the primary function of a brand in a competitive market?

Accepted Answer

To create a unique identity and build trust with the consumer.

Question 2

Which of the following best describes the 'Place' component of the marketing mix?

Accepted Answer

The distribution channels used to make the product available to customers.

Question 3

Which of the following are examples of 'Promotion' in the marketing mix?

Accepted Answer

Social media advertising

Question 4

What is the primary difference between a 'Selling Orientation' and a 'Marketing Orientation'?

Answer

Marketing orientation focuses on short-term profits, while selling orientation focuses on long-term growth.

Answer

Selling orientation focuses on the product, while marketing orientation focuses on the customer.

Answer

Selling orientation uses digital media, while marketing orientation uses traditional media.

Answer

Marketing orientation ignores competitors, while selling orientation analyzes them.

Question 5

When a company chooses a specific segment to focus its marketing efforts on, this is known as:

Answer

Targeting

Answer

Positioning

Answer

Diversification

Answer

Product development