Practice Flashcards: BTEC Business: Developing a Marketing Campaign | Zestly

Question 1

Primary Research

Accepted Answer

Data collected first-hand for a specific purpose. Mistake: assuming it is always cheaper or faster than secondary research.

Question 2

Secondary Research

Accepted Answer

Data that already exists, collected by others. Mistake: using outdated data that no longer reflects current market conditions.

Question 3

Qualitative Data

Accepted Answer

Non-numerical data focusing on opinions and motivations. Mistake: trying to use this data to make statistically significant generalisations.

Question 4

Quantitative Data

Question 5

Market Segmentation

Question 6

Targeting

Question 7

Positioning

Question 8

Marketing Mix

Question 9

Place (Marketing Mix)

Question 10

Promotion

Question 11

SMART Objectives

Question 12

Consumer Protection