Take this Exam: GCSE Business: Marketing, People and Influences | Zestly

Question 1

A manufacturing firm wants to improve employee motivation by giving staff more responsibility and allowing them to make decisions about their own work. Which method is this?

Accepted Answer

Job enrichment

Answer

Piece rate pay

Answer

Job rotation

Answer

Induction training

Question 2

A large retail chain has a very long chain of command and a narrow span of control. What type of organisational structure does it have?

Accepted Answer

Tall structure

Answer

Flat structure

Answer

Decentralised structure

Answer

Matrix structure

Question 3

A furniture maker relies on imported wood from abroad. If the value of the pound falls against other currencies, what is the most likely impact on the business?

Accepted Answer

Costs of production will increase

Answer

Costs of production will decrease

Answer

Revenue from exports will decrease

Answer

Profit margins will automatically rise

Question 4

A coffee shop chain decides to switch to 100% biodegradable cups, even though they cost £0.05 more per unit than plastic ones. What is the main trade-off here?

Answer

Higher revenue versus lower costs

Answer

Higher costs versus improved brand image

Answer

Lower sales versus higher profit

Answer

Better quality versus lower demand

Question 5

A board game has sold steadily for six years. Sales have stopped rising but have not begun to fall, and the publisher has just released an expansion pack to keep existing owners buying. Which stage of the product life cycle is the game in, and what is the expansion pack?

Answer

Maturity, and the expansion pack is an extension strategy

Answer

Growth, and the expansion pack is an extension strategy

Answer

Decline, and the expansion pack is a relaunch

Answer

Introduction, and the expansion pack is a product trial